How does the backend of your business looks like?

Most people worry about just the front end profit.

Why?

Honestly I don't know but I'm pretty sure that is because the "gurus" out there just teach that. That's the "sexy" part of the business.

Most people want to super optimize their sales page, their logo, their ads, the colors of the checkout.

Come on...

I'm not saying that isn't important but that won't make or break your business.

Having a strong backend strategy, a customer journey, is not very "sexy" to talk about.

Think of big brands out there. You don't buy just once or twice.

You buy multiple times and that is where they make the profit.

Being profitable just in the front end is hard.

Watch this video to know how to structure a strong backend and just give it a try.

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