Iconic salon owner, educator, artist, and thought leader Sam Brocato joins Gordon to share his take on the impact of AI upon professional salons (as well as our larger industry). Sam is an early adopter of artificial intelligence who shares Gordon's belief that the technology is going to have a far-reaching impact on the business of beauty - as it will upon our larger world. To encapsulate his larger view: "AI is going to permeate every part of our lives" - Sam Brocato