We speak with Danny Menken, former Managing Director of Eurosport, co‑founder of Eleven Sports, Chairman of Levels Fight League, and co‑founder of Athvance Capital, on how European sports IP is being reshaped across media, combat sports, and private investment, and why under‑commercialised properties represent one of the most overlooked value‑creation opportunities in the sector.

With a career spanning pan‑European sports broadcasting, global network building, data‑driven sports operations, and a lifelong commitment to martial arts, Danny explains how emerging sports properties can scale when supported by disciplined governance, modern media infrastructure, and investor‑grade operational models. He also discusses how Athvance Capital is approaching early‑stage sports IP, technology, and services, and why Europe remains structurally fragmented and therefore positioned for consolidation and strategic growth.

Sport Businessman is a media platform built for investors to learn business models and investable opportunities across sport, media, and entertainment.

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