The CARE Principles, a podcast about People and Brands in Transition, by Isabel Verstraete.

64. How can we choose for healthier food while taking care of the planet? The Danish start-up MATR Food leads the way in a new food revolution.

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Care for the planet is at the core of MATR Food's mission and brand strategist Isabel Verstraete finds out in this podcast episode how health and sustainability are related and why that is of importance to all of us.

Randi Wahlsten is a business leader with a track record in the food industry. She is the CEO of MATR Foods and explains in the CARE Principles podcast why the food revolution will come from small innovative companies and not from the big players.

Most people know that we can lower our ecological footprint by eating more plant-based foods. However, most processed vegan food we find in retail does not have a small environmental footprint.

The founders of the Danish vegan brand MATR Food try to change that and offer a culinary product with local ingredients.

For more info on how to grow your brand in a caring and sustainable way, check out thecareprinciples.com.

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The CARE Principles, a podcast about People and Brands in Transition, by Isabel Verstraete.By Isabel Verstraete, strategic partner of people and brands in transition.