Starting a Podcast. Growing Your Audience. Without Google, Social Media or Paid Traffic. 15 Experts Show How http://bit.ly/1IhfXaA
Podcasting is by far my favorite medium for sharing all that I have learned and all that I know about blogging. However, when I launched my show I had absolutely no idea what I was doing. One Sunday afternoon I grabbed a laptop, opened up Garage Band and just started recording on a whim. I did not have a special microphone. I did not worry about background noises. I just started recording. If you are thinking about starting a podcast, here is a list of a few things that you should consider.
1. Have a plan.
The only difference between podcasting and blogging is the medium. In my blogging course, I always teach to have a set of categories and blog post titles before you launch. The same is true with podcasting. To be successful with podcasting you need to provide your audience with a steady stream of content on a reliable schedule and planning is the best way to do that.
2. Sound quality matters.
Put away the dogs, the kids and buy a decent mic. That first day when I recorded you could hear my dogs in the background and if you listened closely you could actually hear me. The internal mic provided on a laptop is not good enough, not even close. Now I use a Blue Yeti and I love it. Isolate yourself in a quiet room, sit close to your mic and speak up.
3. Have a backlog.
When I recorded that first episode, I released it out of excitement. Podcasting can quickly become a chore if you are not prepared. You should decide on a frequency in advance of launching your podcast and then I recommend that you have a backlog of 5 times that frequency before you launch.
4. Don’t hold back.
Podcasting is an extremely intimate medium and that allows you the opportunity to truly connect with people in a way that words on a screen can never do. This is why you should allow your personality to shine thru and let people learn to know, like and trust you. If you spend all of your time behind the mic sounding stiff and buttoned up people will not relate to you and they will be less likely to share your podcast.
5. Make an offer.
Make an offer in the podcast that you don’t make anywhere else. When I launched my podcast, I told people that if they emailed me their phone number, we could jump on the phone and talk about blogging. At that time, that offer was no where else. When you provide people with that kind of offer and then follow thru, they are far more likely to spread the word.
6. Reach out.
Don’t launch your podcast in a vacuum and hope that people will just find it. Tell the world about your podcast. Consider the following:
A. Announce it to your mailing list.
B. Email your friends and family. Ask them to listen and to review.
C. Announce it on your blog.
D. Join Podcasting Groups.
E. Go to forums and connect with people.
F. Join a group in your Niche on Reddit.
G. Email other podcasters and introduce yourself.
The best way to grow a podcast is to not stop podcasting. Just like growing any online presence, it takes time, dedication and a touch of luck.
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