In this week’s episode, I want to walk you through what all of today’s major brands did in their early years that have led to their success. From Apple to Lululemon to Nike, they did one crucial thing that has truly paid off. I am talking about niching down. Apple did not start selling watches, headphones, and speakers. They started on a computer which they developed and continued to perfect. It wasn’t until 25 years later that they released a different product, the iPod. I want to guide you on how to do the same thing that has worked for so many others and show you how to grow as a business and as a brand.