From Leads to Leases - Senior Living Marketing and Sales

#64 - More Than the End: Changing the Hospice Narrative with Suncrest


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Summary

In this episode, Jerry Vinci discusses the often misunderstood topic of hospice care with Brett Schnable and Nicole Peacock from Suncrest Hospice. They share their personal journeys into the field, debunk common misconceptions about hospice, and emphasize the importance of reframing hospice as a supportive service rather than an end-of-life destination. The conversation explores the emotional and practical aspects of hospice care, the unique challenges faced by providers, and the need for a cultural shift in healthcare conversations surrounding death and dying. With insights into the future of hospice care and the importance of compassionate support, this episode aims to educate and inspire listeners about the value of hospice services.


Learn More:

  • Connect with Nicole Peacock
  • Connect with Brett Schnable
  • Learn more about Suncrest Hospice


Takeaways

  • Hospice is about improving quality of life, not giving up.
  • Many people wait too long to enter hospice care.
  • Hospice is for anyone with a terminal illness, not just cancer.
  • Conversations about hospice should happen earlier.
  • Hospice provides comprehensive support for patients and families.
  • The stigma around hospice care needs to be addressed.
  • Hospice can be seen as extra support rather than an end.
  • Building relationships with senior living communities is crucial.
  • The demand for hospice care will continue to grow.
  • Compassionate care is essential in hospice work.


Chapters

00:00 Welcome to From Leads to Leases

01:14 Understanding Hospice: A New Perspective

07:36 Common Misconceptions About Hospice

10:23 Reframing Hospice as Extra Support

14:26 Balancing Emotion and Sales in Hospice Conversations

16:44 Collaborating with Physicians for Patient Care

17:48 Preparing for the Growing Demand in Hospice Services

21:15 The Future of Hospice Amidst Workforce Shortages

22:27 Educating Families About Hospice from the Start

24:27 Identifying Signs for Hospice Care

25:03 Changing the Culture of Healthcare Conversations

27:31 Insurance Coverage for Hospice Services

28:10 The Future of Hospice Care Models

30:07 Motivation in the Hospice Space

31:30 Reframing the Stigma Around Hospice Care

32:17 Staying Connected with Suncrest Hospice

...more
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From Leads to Leases - Senior Living Marketing and SalesBy Jerry Vinci

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