This episode follows on from episode 63 where we provided highlights from our first day's learnings at Social Media Marketing World 2019 in San Diego.

We continue to share our highlights from the workshops that we attended.

In this episode, we share insight into goal setting and what might be holding us back from achieving these goals, how to create awesome social media content that your community will engage with and how to discover your next business idea.

• Changing your mindset to achieve your goals - highlights from a session with Cliff Ravenscraft. This session had quite a profound effect on Jane. She reveals that her mindset has held her back from achieving some of her really big and important goals. She shares some of the steps to let go of the limiting beliefs that might be holding you back. 
• How to make visual content your social media secret weapon - highlights from a session with Rebecca Radice. Stace attended this one and shares top tips about meeting your customer where they are to truly connect with them on social media. I.e.think about what else is happening in their life so you can serve up content that will be valuable to them. She talks about making bold decisions about your content to help contribute to your brand. Stace talks about some of the tools she found out about which are listed here: 
• How to discover your next business idea - highlights from a session with Pat Flynn. There are some great tips from this session, including to choose one idea at a time, learning about your customers and learning to speak their language and low and behold - actually talking to your customers to find out about what's missing in their lives!

We hope you enjoy this episode and be sure to listen out for the third episode from this Social Media Marketing series for more tops tips.

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