Umaimah Mendhro started her company with a strong belief that fashion could be responsible and accessible. She is the founder and CEO of VIDA, a global platform that brings together creatives and manufacturers from around the world to create unique, original, art inspired apparel and accessories. Umaimah grew up with a deep passion for fashion and design and a drive to make a difference in the world. Today, she uses her global platform to launch products that are made responsibly and that help break the chain of poverty in the world of fashion.