In this episode of the Driven by DCKAP podcast, Jim Hansen, the Chief Product Officer at Advantive, joins Karthik Chidambaram, CEO of DCKAP, to discuss all the ins and outs of successful product management, including when to know a product works and when it doesn’t, the right things to do and the right things not to do, how to ensure you’re providing value to customers, and everything in between.

In this compelling conversation, we learn more about what it’s like being in the position of a Chief Product Officer, how Jim’s career began, some of the many lessons that he learned along the way, and some great advice for those looking to better understand how effective product leadership can help lead your company to success. Make sure you tune in and watch this new episode!