Taglines are hard work. They’re personal and they carry weight. And the best ones create an emotional response. That’s a tall order. So how do you land on the right one? What does it look like to synthesize your mission? I’ll be exploring these questions and more as I share why it was important for me to have a tagline, how I nailed mine, and what these five words mean to me.

 

On this episode, I share:

• Why I rejected my tagline when I first found it,
• The importance of having someone reflect back what you’re saying,
• Feedback my coach has given me on proving it vs. being it,
• Why women have to choose between being likable and successful, and
• Four exercises to reflect on what makes you stand out.