<a href="https://www.linkedin.com/in/chima-mmeje/">chima mmeje🏳️‍🌈</a>, Senior Content Marketing Manager at <a href="http://moz.com" target="_blank" rel="noopener noreferer">Moz</a>, joins me on Episode 648 of "The Business Storytelling Show" to discuss:
<ul>
 <li>What is authoritative content?</li>
 <li>Why it matters to business growth.</li>
 <li>How to create authoritative content.</li>
 <li>How to measure its impact.</li>
 <li>And more. </li>
</ul>
Join us.

chima mmeje🏳️‍🌈, Senior Content Marketing Manager at Moz, joins me on Episode 648 of "The Business Storytelling Show" to discuss: What is authoritative content? Why it matters to business growth. How to create authoritative content. How to measure its impact. And more. Join us.

<a href="https://www.linkedin.com/in/chima-mmeje/" rel="noopener noreferrer">chima mmeje🏳️‍🌈</a>, Senior Content Marketing Manager at <a href="http://moz.com" rel="noopener noreferrer">Moz</a>, joins me on Episode 648 of "The Business Storytelling Show" to discuss:
<ul>
 <li>What is authoritative content?</li>
 <li>Why it matters to business growth.</li>
 <li>How to create authoritative content.</li>
 <li>How to measure its impact.</li>
 <li>And more. </li>
</ul>
Join us.

648: How to write authoritative content - a chat with chima mmeje

Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world.

A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV. 

Guests have included:
Joe Pulizzi
Michael Brenner 
Kristina Podnar 
Scott Brinker
Seth Godin
Barry Schwartz
... and more. 
Produced by Trappe Digital LLC.

Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking

Business

Marketing

Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world. A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV. Guests have included: Joe Pulizzi Michael Brenner Kristina Podnar Scott Brinker Seth Godin Barry Schwartz ... and more. Produced by Trappe Digital LLC. Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking

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648: How to write authoritative content - a chat with chima mmeje

648: How to write authoritative content - a chat with chima mmeje