Creating a service that resonates with your future customers is possible. First, identify their primary problem and main desire. Then, develop a service that addresses the problem and fulfills their desire.

Conduct market research to identify the primary problem. Then, pinpoint their number one desire or aspiration from your research. This could be a goal they are striving to achieve or a dream they hope to realize.

Design a service that offers a solution to the identified problem. Your solution should help them fulfill their number one desire as well.

If you’re ready to start your business, go to startthatbusinesspodcast.com to schedule your coaching session. You can also download my business clarity blueprint while you’re there.

I pray this episode helps you take action.

Enjoy!

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Potential Customer Interview Questions

1. What is stopping you from [enter the service you provide]?

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