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#65 - BRAND, what is it? (Part 1) - with Nishchal Dua
Brands are built over time. It requires a significant amount of storytelling and persistence to the point where it can be deafening and annoying. This episode introduces us to Nishchal Dua, VP of Marketing at inFeedo, and he will be sharing his expertise on marketing and branding.
Nishchal identifies how the brand is the key problem when growth-stage companies suddenly lose their shine. There is a misconception of what a brand really is—it is not just the logo, the color, or swag, but the story you tell that makes it your identity. Learn more about Nishchal and his insights in this latest episode of Breadcrumbs Hot Takes Live by Revenue Cafe podcast.
HIGHLIGHT QUOTES
What a brand really is - Nishchal: “Brand, in the simplest terms, is a story that you tell over and over and over again. It’s a story that you tell so many times in all the different places that you can by telling the same story and it becomes deafening to a level and it becomes super annoying, and you become tagged as the person or the company that only talks about this, this particular message, this particular story, and that's the reason why brands are built over time because you stick to that messaging that you have for as long as you can.”
You can find out more about Nishchal in the link below:
- LinkedIn: https://www.linkedin.com/in/nishchaldua/
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By Gary Amaral
5
11 ratings
Brands are built over time. It requires a significant amount of storytelling and persistence to the point where it can be deafening and annoying. This episode introduces us to Nishchal Dua, VP of Marketing at inFeedo, and he will be sharing his expertise on marketing and branding.
Nishchal identifies how the brand is the key problem when growth-stage companies suddenly lose their shine. There is a misconception of what a brand really is—it is not just the logo, the color, or swag, but the story you tell that makes it your identity. Learn more about Nishchal and his insights in this latest episode of Breadcrumbs Hot Takes Live by Revenue Cafe podcast.
HIGHLIGHT QUOTES
What a brand really is - Nishchal: “Brand, in the simplest terms, is a story that you tell over and over and over again. It’s a story that you tell so many times in all the different places that you can by telling the same story and it becomes deafening to a level and it becomes super annoying, and you become tagged as the person or the company that only talks about this, this particular message, this particular story, and that's the reason why brands are built over time because you stick to that messaging that you have for as long as you can.”
You can find out more about Nishchal in the link below:
- LinkedIn: https://www.linkedin.com/in/nishchaldua/