"It creates that awareness at a molecular level. If it hits that DNA, the transformation that occurs from the inside out is phenomenal. That's what I think is so important about coaching: That it has the opportunity to get deep inside below all the layers to what's really important to the person that I have the privilege and honor to be with, and help them to see, 'What's going to serve me best? And what do I want to do about getting it?'"

— Chéri Allen