Ten years as a journalist and another ten running a public relations agency gave Alistair Clay the skill to spot a newsworthy story and the experience to help make it stand out. Along the way he and his wife, Gemma, developed Class-PR as a way to help startups and entrepreneurs learn how to frame and pitch the qualities that make their businesses unique without relying on an expensive external agency. In this episode of Hack the Process, Alistair will tell us what drove him to turn the PR mentoring he was doing one-on-one into a course, how he found a coach and benefitted from that relationship, and how he and Gemma leveraged their different personalities and skill sets in building and running a business together.

For all the links mentioned, please check out the show notes at http://www.hacktheprocess.com/helping-startups-do-their-own-pr-with-alistair-clay-on-hack-the-process-podcast-episode-65/