How do you feel about writing or doodling in a book? Terry Pappy, coach, business strategist, and author, has created book series that invite the reader to create with her. She created an ingenious way for readers to use her books over and over again. Keeping the reader foremost in mind drives Terry’s writing and business strategies. Her podcast is a virtual blueprint for success.

Terry describes her diverse background. She is a speaker and artist. She’s always loved writing, and loved being creative and artistic, and so her career choice was a creative one. She went to art school and learned vocational art, commercial art, and so she’s had a wonderful, diverse career in pretty much every touchpoint you could imagine regarding graphics, communications, marketing, and so on.

She almost went to journalism school and made creative writing a fulltime career. Like many writers, Terry discovered the more she wrote, the better she got.

Watch this episode of Writing to Get Business to discover:

• What factors can make people feel compelled to write their first books?

• In crafting an individual or corporate brand, why is writing that has a personal feeling so important?

• How can reading and learning from a book turn into an interactive experience?

• Once your book is published, how can you leverage it to drive your leads, marketing, and business-building strategies?

• Why is it important to think like a reader?

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