Michael Kliska is Co-Founder & CEO of New Matter, which is the premier men's personal care provider. 

We discuss New Matter’s Competition, convincing judges, outsourcing vs hiring, starting a new brand, branding, and many more.

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OUTLINE

(0:28) Introduction

(06:02) New Matter’s Competition

(08:19) Convincing Judges

(18:00) Outsourcing vs Hiring

(31:24) Starting the new brand (New Matter)

(47:30) Should we use ordinary skincare products

(52:54) Education Space for skincare

(1:05:01) Branding

(1:13:48) The story behind the name (New Matter)