I notice that when I'm in sales avoidance, I'm often looking for another coaching course or certification. I've since realized it's because I have this subconscious thought that tells me I'm not selling because I don't have enough experience or expertise, even though I've been coaching for YEARS at this point. If you're avoiding sales or marketing because you're worried about your coaching abilities, this episode is for you. I give you 3 exercises that help you observe your opinions on your ability, your thoughts about what you think coaching SHOULD be, and how to sit with the discomfort that naturally comes up in a coaching relationship. It's a quick but juicy episode with a lot of insight!