Azeem Digital Asks - The All-Round Digital Marketing Podcast

65 - Troy Sandidge on how marketing and sales can align

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Marketing doesn't communicate well with sales. Sales doesn't communicate well with Marketing. A common problem. Hear from industry thought leader Troy Sandidge on what both sides can do to become more aligned.

Troy is known as the 'Strategy Hacker'. He works as a growth strategist & demand generation for startups, SaaS, & B2B, as well as speaking at lots of conferences, and runs his own podcast too!

In this episode, we discuss:

  • The biggest issue that sales teams have with marketing.
  • The biggest issue that marketing teams have with sales.
  • How the rise in remote working / less office time impacted this relationship.
  • What both sides can do to improve the relationship.
  • The benefits of aligned sales and marketing teams.

    • ...and much more!

    As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps!

    Useful links:

    Podcast Anchor Page: https://anchor.fm/azeemdigitalasks  

    My Twitter page: https://twitter.com/AzeemDigital  

    My website: https://www.iamazeemdigital.com/  

    Sign up to "The Marginalised Marketer" newsletter: https://www.iamazeemdigital.com/the-marginalised-marketer-newsletter/  

    Troy's Twitter: https://twitter.com/FindTroy

    Marketing O'Clock charity episode: https://buffalo.marketingoclock.com/

    ...more
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    Azeem Digital Asks - The All-Round Digital Marketing PodcastBy Azeem Digital
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