HOW DO YOU TREAT YOUR PROSPECTS?

Prospects come and go, but why they go is quite trivial to some sellers. As Mark continues to talk to Collin about the changes in today’s market, he emphasizes the importance of treating your prospects the same way you treat your customers. Mark also talks about delivering new value with each message you send to the prospect, and you can learn more in this latest episode of Sales Transformation.

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TRANSFORMING MOMENTS

MARK: TREAT THEM AS IS

“Treat the prospect the same way you would a customer.”

MARK: DELIVER NEW VALUE WITH EACH MESSAGE

“What's not working? is repeating the same, the same, the same, the same email over and over and over again. It's all about delivering new value with each message. I mean, you got to do your homework, but if you're gonna break through, that's what you're gonna have to do.”

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