The Business Storytelling Podcast

654: How to build a brand identity - a chat with Rob Meyerson


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Rob Meyerson returns to Episode 654 of "The Business Storytelling" after discussing brand naming in Episode 491.

We discuss building a brand identity as the 6th edition of  "Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding" hits bookstore shelves.

In this 24-minute episode, we discuss:

  • The 6th edition! Congrats. What's new?
  • What is a brand identify?
  • How to start building it?
  • Where does this fall in the priorities of what companies have to do?
  • Join us.

    Grab a copy of the book here: https://amzn.to/4bVjCOW

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    The Business Storytelling PodcastBy Trappe Digital LLC

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