GTM Made Simple

655. Keeping Your Brand Relevant in a Crisis


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It took social distancing to remind us…

But we all realize how important the personal touches are in every facet of our lives.

So, how do we make sure to keep it personally in a socially distanced world?

In our show today, I caught up with Dan Frohnen, CMO at Sendoso, a company specializing in getting personalized items on the desks of anyone.

Who better to help us navigate the new landscape for the personal touch?

Here’s what we’re unpacking today:

  • The power of sending
  • How to get something on someone’s desk when they’re at home
  • The COVID-19-suitable marketing mix

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GTM Made SimpleBy Sangram Vajre

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