What is the role of curiosity in a sales approach? How does it contribute to building better relationships with clients?

Focusing on understanding and solving customer problems, rather than pushing for sales, is the foundation for a successful sales conversation. This will also improve your effectiveness and will help you connect more deeply with buyers.

In this episode, Brian Collins from Virginia Tech and I talk about his journey and experience from the financial path to being a sales professional.

Learn more from the brilliant and inspiring insights that he will share, and also about the transformative shift from traditional sales to a genuine and customer-centric one.

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit CutterConsultingGroup.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com 

Brian's Bio
Brian K. Collins is a Professor of Practice – Sales at Virginia Tech where he is the Sales Center Director, the Sales Competition Team Director, and serves as the PSE sales fraternity advisor. Before joining VT, Brian spent over 20 years in the financial services industry (primarily in banking, M&A, and sales). Brian received his B.S. in Finance/Minor in English and MBA in Finance from Virginia Tech and has been teaching full-time since 2015.

Brian's Links
https://marketing.pamplin.vt.edu/current-students/professional-sales.html
https://www.linkedin.com/in/briancollinssales/