<a href="https://www.linkedin.com/in/amandacproscia/">Amanda Proscia</a>, author of "PR Confidential" and COO and Founder of <a href="https://www.linkedin.com/company/lightspeed-pr/" target="_self">Lightspeed PR/Marketing</a> joins me to discuss earned media. 
In Episode 657 of "The Business Storytelling Show," we discuss:
<ul>
 <li>What is earned media?</li>
 <li>Isn't it just news coverage, basically?</li>
 <li>Why is earned media so credible, as mentioned in the book?</li>
 <li>How to get earned media coverage</li>
</ul>
Join us and grab a copy of Amanda's book here: <a href="https://amzn.to/3VlHLbI" target="_self">https://amzn.to/3VlHLbI</a>

Amanda Proscia, author of "PR Confidential" and COO and Founder of Lightspeed PR/Marketing joins me to discuss earned media. In Episode 657 of "The Business Storytelling Show," we discuss: What is earned media? Isn't it just news coverage, basically? Why is earned media so credible, as mentioned in the book? How to get earned media coverage Join us and grab a copy of Amanda's book here: https://amzn.to/3VlHLbI

<a href="https://www.linkedin.com/in/amandacproscia/" rel="noopener noreferrer">Amanda Proscia</a>, author of "PR Confidential" and COO and Founder of <a href="https://www.linkedin.com/company/lightspeed-pr/" rel="noopener noreferrer">Lightspeed PR/Marketing</a> joins me to discuss earned media. 
In Episode 657 of "The Business Storytelling Show," we discuss:
<ul>
 <li>What is earned media?</li>
 <li>Isn't it just news coverage, basically?</li>
 <li>Why is earned media so credible, as mentioned in the book?</li>
 <li>How to get earned media coverage</li>
</ul>
Join us and grab a copy of Amanda's book here: <a href="https://amzn.to/3VlHLbI" rel="noopener noreferrer">https://amzn.to/3VlHLbI</a>

657: The Art of Earned Media Coverage: Insights from a PR Veteran

Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world.

A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV. 

Guests have included:
Joe Pulizzi
Michael Brenner 
Kristina Podnar 
Scott Brinker
Seth Godin
Barry Schwartz
... and more. 
Produced by Trappe Digital LLC.

Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking

Business

Marketing

Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world. A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV. Guests have included: Joe Pulizzi Michael Brenner Kristina Podnar Scott Brinker Seth Godin Barry Schwartz ... and more. Produced by Trappe Digital LLC. Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking

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657: The Art of Earned Media Coverage: Insights from a PR Veteran

657: The Art of Earned Media Coverage: Insights from a PR Veteran