How does the shift toward digital communication impact the aspects of persuasion, rapport-building, and trust-building in sales?

As we move forward, the challenge of effective communication among different generations with varying preferences will become increasingly prominent. Bridging the gap between these communication styles is crucial for building trust and rapport in an evolving digital world.

In this episode, Brian Collins from Virginia Tech and I talk about how to build trust in the future of sales.

Learn more about this topic and from our guest's insights. Explore innovative ways to connect and make your messages stand out in this digital era.

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Brian's Bio
Brian K. Collins is a Professor of Practice – Sales at Virginia Tech where he is the Sales Center Director, the Sales Competition Team Director, and serves as the PSE sales fraternity advisor. Before joining VT, Brian spent over 20 years in the financial services industry (primarily in banking, M&A, and sales). Brian received his B.S. in Finance/Minor in English and MBA in Finance from Virginia Tech and has been teaching full-time since 2015.

Brian's Links
https://marketing.pamplin.vt.edu/current-students/professional-sales.html
https://www.linkedin.com/in/briancollinssales/