Website Designer and SEO Expert Andrea Merrill shares her amazing journey of overcoming tough situation to becoming a thriving business woman. She gives tips on the importance of reevaluating your brand and getting clear on your ideal client no matter what stage you are at in business.

 

Key points of this episode:
- Find your ideal client by niching down your audience.
- Make sure your brand is speaking, your brand messaging is your VALUE.
- Tell your story, people relate to emotions.
- Don't be afraid to rebrand, it means GROWTH.
- Hotjar.com is a tool to see how people behave on your site. Branding Iceberg to study your brand awareness. Dive into them if you want to target and speak to a specific audience.
- When thinking of your ideal client make sure you have: gender, age group, income.

 

Follow Andrea:

Instagram: @virtuallyadventurous

Free SEO mini course- https://www.virtuallyadventurous.com/seo-mini-course

 

 

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Follow me:

Kamille on Instagram: https://www.instagram.com/kamillecawley/ Kamille's website: https://kamillecawley.com/