Discounting Behaviors    Discounting behavior is when we view someone (ourselves of another) as being of less value. Full value perceptions are often learned early with our childhood history.    Society encourages us to accept common standards as to what is or is not valuable.   We are encouraged to seek full-valued people in our friends, jobs, social organizations, life goals, etc.  Discounted persons receive fewer gifts like our attention.  These judgments of value seem to be seldom questioned and re-evaluated after they become habitual.