One does not win a war against a vastly stronger enemy by going head to head against it. No, to have a chance of winning, you need to play a different game altogether, and turn your opponent's strengths into weaknesses. Warfare metaphors aside, it's also true for any company or project. To thrive in spite of strong competition, you need to play asymmetrically and instead of emulating them, do things they cannot do. This week, we share some thoughts and examples of how we try to do this at Nozbe.