The Paid Up Additions (PUA) rider is one of the most well-known components of an "IBC-Style" whole life insurance policy.

Most people think PUA = Cash value. And while it can look this way in an illustration, that's not exactly true.

In this episode, we'll discuss the often misunderstood PUA rider, base-to-PUA premium ratios, and how designing policies with PUA as the primary (or only) focus can lead to significantly constrained and smaller policies.

Tune in and learn to love the base (premium)!

Episode Highlights:

0:00 - Introduction

0:12 - Episode beginning

1:39 - What is a PUA rider?

3:01 - What does the PUA rider do for you?

6:33 - Designing a policy with a PUA rider

12:01 - The option to pay a premium for as long as possible

16:20 - “Short runway” policies

17:44 - PUA priorities

21:13 - Your options with paying premium

25:37 - One more thing about the death benefit

27:09 - Episode wrap-up