Not Your Basic Biz

66: Nobody Buys Coaching—They Buy Who They Want to Become


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🔥 IN THIS EPISODE

I used to think I wanted to be Gabby Bernstein. Turns out, it wasn't about green juice or spiritual branding—it was about identity.

In this episode, I unpack the deeper truth behind why your dream clients buy. It's not just about solving a problem. It's about stepping into the version of themselves they secretly crave to become.

If your offer isn't selling, it might be because you're speaking to pain... but not to power.

💡 YOU'LL LEARN:

  • Why "pain points" aren't enough (especially with unseen services)

  • The hidden driver behind most buying decisions

  • How aspirational identity builds authority, desire, and urgency

  • What you need to see in your dream client to create premium magnetism

🔗 RESOURCES & LINKS

✨ Join the Waitlist for Solid Gold Offer – Next round starts October → [https://mollyhamill.kartra.com/page/cxV186]

👑 This isn't just another messaging program. Solid Gold is where you become known for your work. You'll learn to package your brilliance, position your prestige, and attract premium clients before the pitch.

⚡ LET'S CONNECT

Instagram: [@mollyhamill] Website: [www.mollyhamill.com]

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Not Your Basic BizBy Molly Hamill

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