In the 66th edition of The Talking Shop Podcast, I break down why periodizing your content creation is important and how to do it. We want people's attention, people's attention is mainly on social media, and that's why we need to make content. Mainly addressing the "what" of "why, how, and what" for content creation, I explain how to think about it and give you actionable steps to do on your own. The biggest takeaway is the distinction between content for quality and content for attention.

YouTube: https://youtu.be/Wcmf78NwvUs

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