As a sales professional, you’re helping your customer. You’re a trusted advisor, a consultant, and helping them make decisions. But you’re also introducing change. And that can be uncomfortable and unpleasant.  
In this short episode, Brendan and Bob talk about how to think about the process and ways to reduce that discomfort.

As a sales professional, you’re helping your customer. You’re a trusted advisor, a consultant, and helping them make decisions. But you’re also introducing change. And that can be uncomfortable and unpleasant. In this short episode, Brendan and Bob talk about how to think about the process and ways to reduce that discomfort.

As a sales professional, you’re helping your customer. You’re a trusted advisor, a consultant, and helping them make decisions. But you’re also introducing change. And that can be uncomfortable and unpleasant. &nbsp;
In this short episode, Brendan and Bob talk about how to think about the process and ways to reduce that discomfort.

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#66 - Sales Tip: You're Causing Discomfort

#66 - Sales Tip: You're Causing Discomfort