Martina is an expert in specialization. As in, really, an expert. Someone who has built not one but two successful translation businesses in niche areas. So, if you'd like to find out more about why specialization is a great way forward and how to do it, this episode is for you. She shares how she went about setting up her websites and the important role SEO and content strategies have played, and details her experience with outsourcing and transitioning from a freelancer to business owner. Finally, she shares some information on her upcoming workshop on specialization for translators.