In this episode of the InNOLEvation® Mindset Podcast, hosted by Mark McNees and powered by the Jim Moran College of Entrepreneurship, Ashley Guy, CEO and founder of Tallulah, shares her inspiring journey from a teacher to a successful entrepreneur. Ashley discusses her move from Seattle to Tallahassee, her foray into the CBD industry, and the evolution of her business. Listeners will learn about the diverse range of products offered at Tallulah, including CBD, THC, kava, kratom, and the latest addition, mad honey. Ashley also talks about her unique hiring practices, her rapid growth strategy, and the challenges faced in the political and banking landscape. This episode is a testament to innovation, adaptation, and the relentless pursuit of success. Tune in to discover how Ashley navigates the dynamic world of entrepreneurship and what the future holds for Tallulah.

00:00 Introduction and Guest Welcome

00:43 Ashley's Background and Journey to Tallahassee

01:51 Starting Tallulah: From Idea to Reality

04:09 Tallulah's Product Range and Market

06:47 Diving into Specific Products: CBD, THC, and More

14:55 Hiring and Training at Tallulah

17:52 Exploring the Mushroom Market

20:42 Trade Shows and Latest Trends

20:55 Customer Success Stories

21:24 Popular Products and Innovations

22:11 Business Evolution and Strategy

22:48 Expanding the Tallulah Brand

25:57 Navigating Challenges and Regulations

28:44 Personal Growth and Business Insights

38:44 Future Plans and Online Expansion

40:01 Conclusion and Final Thoughts