Jeff Young & Gillian Whitney chat about: What’s in Your Content Wallet? The content we create for LinkedIn is like currency. It’s an asset we trade to attract attention, provide value, and grow our LinkedIn network. Which is why Jeff and I will be chatting about the different types of content you can create for LinkedIn and how they perform. But more importantly, we'll discuss how your content represents your “long-term” brand. Jeff, aka #TheLinkedInGuru, is choosy when it comes to spending his content currency. He doesn’t do ALL types of content because that doesn’t fit his style. Instead, he focuses on creating content that fits his “BRAND” - Be Real And Never Doubt.