The most important question you can ask your customers in a crisis: How can I help? 

It gives you a chance to do good for others in trying times.

And builds brand loyalty for when the world eventually returns to normal. 

Helping is the new selling. And Jeff Perkins, CMO and Head of Product at ParkMobile, is living proof. 

ParkMobile, an app that lets customers pay for parking over mobile, have been particularly hard-hit by shelter-in-place orders and canceled events. So, Jeff and his team decided to ask how they could help. 

And he joined me on LinkedIn Live to share the answer.

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