In this throwback episode, Kaitlin interviews Kristen Novak, Account-Based Marketing Manager for Strategic Accounts at National Instruments. ------------ Join me for weekly special LinkedInLive sessions where I interview your favorite guests like Pat Lencioni, Seth Godin, Whitney Johnson, and Kim Scott — LIVE. Here's the one-click invite: <a href="https://evt.mx/mSGV4Ka8">https://evt.mx/mSGV4Ka8</a>

In this throwback episode, Kaitlin interviews Kristen Novak, Account-Based Marketing Manager for Strategic Accounts at National Instruments. ------------ Join me for weekly special LinkedInLive sessions where I interview your favorite guests like Pat Lencioni, Seth Godin, Whitney Johnson, and Kim Scott — LIVE. Here's the one-click invite: https://evt.mx/mSGV4Ka8

In this throwback episode, Kaitlin interviews Kristen Novak, Account-Based Marketing Manager for Strategic Accounts at National Instruments. ------------ Join me for weekly special LinkedInLive sessions where I interview your favorite guests like Pat Lencioni,&nbsp;Seth Godin, Whitney Johnson, and Kim Scott — LIVE. Here's the one-click invite:&nbsp;<a href="https://evt.mx/mSGV4Ka8" rel="noopener noreferrer">https://evt.mx/mSGV4Ka8</a>

664. Why Sales/Marketing Alignment Is Foundational for NI's ABM Strategy

Welcome to GTM Made Simple. Join host Sangram Vajre, WSJ and USA Today bestselling author, speaker, and co-founder of Terminus, as he meets with the most influential go-to-market leaders and helps you confidently answer: what's my next move?

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664. Why Sales/Marketing Alignment Is Foundational for NI's ABM Strategy

664. Why Sales/Marketing Alignment Is Foundational for NI's ABM Strategy