The tones of your copy won't sing when the writers don't even understand why it needs to exist in the first place. Composing those masterpieces all starts with a copywriting brief. Copy Chief <a href="https://www.linkedin.com/in/vikkiross/">Vikki Ross</a> joins me on Episode 665 of "The Business Storytelling Show" to discuss:
<ul>
 <li>Why copywriting briefs are so important</li>
 <li>What goes into them</li>
 <li>How to use them efficiently</li>
</ul>
And more...

The tones of your copy won't sing when the writers don't even understand why it needs to exist in the first place. Composing those masterpieces all starts with a copywriting brief. Copy Chief Vikki Ross joins me on Episode 665 of "The Business Storytelling Show" to discuss: Why copywriting briefs are so important What goes into them How to use them efficiently And more...

The tones of your copy won't sing when the writers don't even understand why it needs to exist in the first place. Composing those masterpieces all starts with a copywriting brief. Copy Chief <a href="https://www.linkedin.com/in/vikkiross/" rel="noopener noreferrer">Vikki Ross</a> joins me on Episode 665 of "The Business Storytelling Show" to discuss:
<ul>
 <li>Why copywriting briefs are so important</li>
 <li>What goes into them</li>
 <li>How to use them efficiently</li>
</ul>
And more...

665: Writing better copy with thorough copywriting briefs

Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world.

A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV. 

Guests have included:
Joe Pulizzi
Michael Brenner 
Kristina Podnar 
Scott Brinker
Seth Godin
Barry Schwartz
... and more. 
Produced by Trappe Digital LLC.

Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking

Business

Marketing

Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world. A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV. Guests have included: Joe Pulizzi Michael Brenner Kristina Podnar Scott Brinker Seth Godin Barry Schwartz ... and more. Produced by Trappe Digital LLC. Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking

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665: Writing better copy with thorough copywriting briefs

665: Writing better copy with thorough copywriting briefs