Marketing Bound: For New B2B Marketers

#67: Branding Framework that Elevates Customer Experience, with Antonio Patric Buchanan

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Not sure how branding can help your small business? This episode is for you!

I interviewed Antonio Patric Buchanan, and he:

  • Describes the difference between marketing and branding;
  • Explains the importance of customer experience in every business;
  • Mentions the emotional drivers that make us fall in love with certain brands; and
  • Reveals a branding framework that you can use to develop your own brand

    • If you want to elevate your customer experience, listen to this episode today!


    RESOURCES

    Follow Antonio on Twitter here: https://twitter.com/apbmoxie

    Follow Antonio on Instagram here: https://www.instagram.com/apbmoxie/

    Follow Antonio on LinkedIn here: https://www.linkedin.com/in/apbmoxie/

    Check out his website here: https://antonioandparis.com/#2


    GUEST BIO

    Antonio Patric Buchanan has spent his career influencing some of the world’s top brands. His career took off at VMLY&R, Ogilvy, and FCB where he led strategic planning and account management functions on global accounts such as, American Express, Citigroup, Verizon, P&G, Disney, Levis and IBM to name a few.

    Antonio is now the Co-Ceo and Chief Strategy Officer of the global brand innovation & design firm, Antonio & Paris, with offices in Los Angeles, Paris, Miami, Portland, Manila, and Mexico City.

    Antonio has been named one of the top creative thinkers by AdAge, named on the top innovative thinkers list for Wallpaper Magazine and one of the top 100 executives on Black Enterprise’s BE 100 list.


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    Connect with the host, Laura:

    Instagram: https://www.instagram.com/thelauralbernhard/

    LinkedIn: https://www.linkedin.com/in/lauralbernhard/


    Marketing Bound is dedicated to helping service-based entrepreneurs leverage inbound marketing strategies to grow their businesses.

    Website: https://www.marketingbound.com/

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    Marketing Bound: For New B2B MarketersBy Laura L. Bernhard
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