The Weekly Rotarian: Stories of Innovation and Service

67. Cracking the Code to Loneliness


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Adam Greene is an expert on loneliness and social connection, particularly regarding the experiences of older adults.

His work has led him to found Klaatch and develop the Social Quotient, a measure designed to quantify and assess social connection and loneliness, and has been informed by his collaborations with institutions such as the University of Pennsylvania, Johns Hopkins University, Quinnipiac University, and the University of Nebraska.

From Greene:

"In our hyper-connected digital age, loneliness has emerged as a paradoxical epidemic, particularly affecting older adults. The Social Quotient, developed by Klaatch, represents a revolutionary approach to quantifying and understanding the complex nature of loneliness.

"This innovative metric goes beyond simply measuring the degree of social isolation; it identifies specific dimensions contributing to an individual's loneliness, whether stemming from the loss of a spouse, retirement-related identity shifts, or physical limitations. By providing this nuanced assessment, the Social Quotient offers a powerful tool to prove the effectiveness of interventions in reducing loneliness and, more importantly, to understand for whom these interventions work best.

"The significance of this measurement tool extends far beyond individual interventions. As our global population ages, with more people over 65 than under 5 for the first time in history, the societal and economic impacts of loneliness are set to escalate dramatically. The Social Quotient empowers intervention creators, healthcare providers, and policymakers with valuable feedback, driving continuous improvement and innovation in addressing loneliness.

"This data-driven approach not only promises to enhance the quality of life for individuals but also has the potential to significantly reduce the billions spent on healthcare costs associated with social isolation. By fostering a cycle of measurement, improvement, and innovation, we're not just combating loneliness; we're paving the way for a more connected, compassionate, and economically sustainable future for our aging population."

To read from a collection of blogs about our approach and perspective on loneliness among older adults:

https://www.klaatch.com/what-we-think-about

A video on how Klaatch works:

https://vimeo.com/754839553

How to use analytics to redesign community space to foster social connection:

https://www.klaatch.com/space-optimization-for-social-connection

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The Weekly Rotarian: Stories of Innovation and ServiceBy The Rotary eClub of Silicon Valley