While your reputation begins with your messaging, it doesn’t end there. Crafting your customer experience is vital, especially when working with busy people. Laura Matteson joins me to talk about how she wrangles big ideas through a structured workflow, allowing clients to feel ease even when they’re unsure of what the end product will look like.

 

On this episode, Laura and I discuss:

• Marketing a service to people that they don’t even realize they need,
• Balancing efficiency with a human touch,
• The distinctions between project customization and personalization,
• The importance of structure in the creative process, and
• Why overdelivering may actually be backfiring in your business.

 

Visit Pattern of Purpose for show notes and links to resources mentioned on this episode.