The Jason Levin Show

#67: Derek Sivers — Useful Not True


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Derek Sivers is the author of 5 books and founder of CD Baby, a company he sold for $22M in 2008.

(01:42) Change your framing = change your life
(07:50) Picking “useful beliefs” (and what they are)
(16:16) Why “America is getting anti-capitalism” might not be true
(19:11) Death as the ultimate motivator
(21:38) How Derek’s life changed after selling CD Baby
(23:46) Why you should do things that are NOT useful
(34:58) Being selective about what you care about
(36:54) “Kissing the algorithm’s ass”
(41:59) Getting rid of the crap you don’t need when building software
(45:42) Writing the shortest book your grandchildren would read
(55:49) Nerding out on domains


Jason Levin⁠⁠⁠ is a viral marketer and Head of Growth at Product Hunt. Read Jason's ⁠weekly advice column on organic social media growth for startups⁠.

Follow Jason on ⁠Twitter⁠.

Reach out to Derek on his website.

Subscribe to Jason on ⁠YouTube⁠.

Past guests of The Jason Levin Show include: Eric Jorgenson, Greg Isenberg, Jack Raines, Paul Millerd, Mike Solana, Danny Miranda, Billy Oppenheimer, Jack Rhysider, Ben Wilson, and more.

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The Jason Levin ShowBy Jason Levin