We discussed a number of things including: 

1. Mark and Sonia's entrepreneurial journeys 

2. Mark's new venture, Creator Nova 

3. Sonia's vision for Signet Beauty 

4. Funding outlook for startups in creator space

 Sonia first launched @badgirlnails in 2014 as a way to break a lifelong nail biting habit. From there a passion for nail art grew, and before long she was sharing her designs with an audience of over 1 million followers on Instagram. 

In the wake of the Covid 19 pandemic, Sonia recognized the need for artisan quality, innovative nails in the press on nail space, and so she founded Signet Beauty - using her online community as a springboard to propel the brand forward.

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While living in China, Mark worked for Alibaba Group’s Tmall, Tmall Global, and Taobao marketplaces to build partnerships with U.S. startups looking to enter global markets. He has helped startups at every step: from supply chain, to government regulations, to marketing, to technology builds. He began focusing on how content creators are building the future of commerce after helping over 50 US startups enter the China market. 

He knows intimately the pain that content creators feel when building consumer products. Whether in China or the United States, from a poor or rich nation, young and old, Content Creators will play a vital role in building the startups of the future. Today, Mark leads Creator Nova which helps Content Creators build new global consumer startups.