Today, on Hubstaff’s Agency Advantage Podcast, I’m talking with Greg Verdino of VERDINO & CO, the consultancy he started with his wife to help clients get the attention, engagement, and outcomes they need by giving their audiences content they’ll crave. Today he shares how content marketing is evolving and how your agency can stay ahead of the curve.

Typically on the podcast I focus on the business side of things, how to get clients, streamline your processes, that sort of thing, but today we get a bit more into the nuts and bolts of content marketing for your clients, as well as your agency.

I wanted to take this approach because as more and more agencies start offering content and inbound marketing services, it seems like many are simply trying to check the box of “Do we have an active blog?” without thinking about the end goal.

Greg shares why this approach to content marketing isn’t effective, why content needs to be at the core of the entire company, how this changes the agency/client relationship, and what this looks like in practice.

If your clients aren’t getting the results they are looking for from content, or even if you aren’t getting those results for your agency, then this is the episode for you.

So without further ado, here’s Greg!