In today's episode, we're diving deep into the world of social media careers with none other than Katie McKiever. Katie has a wealth of experience in the field, from running her own award-winning agency to shaping strategies for various media platforms over the last 15 years. Join Katie and Ryan as they explore everything from the evolution of social media roles to actionable tips for breaking into the industry. You'll learn Katie's proven methods for gaining experience, the importance of networking, and a special framework for leveraging LinkedIn to land your dream job. Whether you're a beginner or a seasoned pro looking to pivot, this episode is packed with invaluable advice you won't want to miss. Tune in and get ready to boost your social media game.

00:00 Passionate about social media, built successful career.

03:18 Social media roles have become more specialized.

06:50 Build network, gain experience, learn from professionals.

11:48 Proactive social media strategy for career success.

15:33 Share what you've learned on social media.

18:35 Display your knowledge and teach others effectively.

21:52 Real world experiences overlap with digital content.

24:01 LinkedIn offers easy access to decision-makers.

26:51 Weekly newsletter on social media platform updates.