In this episode of Podjunction Podcast, host Sadaf Beynon interviews Jason Greenwood, the creator of the Ecommerce Edge podcast, about leveraging podcasts for business growth. Jason shares insights on building authority, creating valuable networking opportunities, and producing consistent content across multiple platforms. He also offers advice for new podcasters, emphasizing the importance of persistence and authenticity in developing a successful show.

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0:00 Intro

5:07 Podcast genesis: Networking and technical focus

11:53 Podcast evolution: From solo to interviews

17:34 Leveraging podcasts for business growth

24:22 Creating content at scale: Tools and process

30:36 Advice for new podcasters: Trust the process

37:25 Passive consumption: Podcasting's unique advantage

43:25 Experimenting with formats: Series and partnerships

49:01 Behind-the-scenes: Jason's production process

54:26 Final advice: Finding your podcasting tribe

1:02:04 Why podcasting drives business growth

1:05:05 Outro

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1. Leverage Podcasting for Networking 

Jason highlights the power of podcasting as a tool for networking. He explains that inviting industry experts to your podcast can open doors that might otherwise remain closed. This approach not only builds credibility but also facilitates meaningful conversations that are hard to achieve through other means.

2. Consistency and Patience are Key 

Jason advises aspiring podcasters to be prepared for a slow start. He stresses the importance of consistency, noting that many podcasts don't make it past 20 episodes. By sticking with it and trusting the process, podcasters can gradually build credibility and a loyal audience.

3. Authenticity Attracts the Right Audience 

Jason emphasises the importance of being true to oneself in content creation. He believes that authenticity resonates with audiences and helps attract those who align with your values and interests. By staying genuine, podcasters can foster a community that supports and grows with them.

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