<p>Almost every organization has a set of values, but most don’t know how to live by them. Operationalizing your values, translating them into actions and experiences is very hard to do. In this episode we pull the curtain to show you how Airbnb did it.</p>

Almost every organization has a set of values, but most don’t know how to live by them. Operationalizing your values, translating them into actions and experiences is very hard to do. In this episode we pull the curtain to show you how Airbnb did it.

67 - Part 2 of 3: How Airbnb defined and operationalized their core values and how you can do it too - with Douglas Atkin

Welcome to a branded world, a podcast about all things branding by Luiza Campos from marcastrategy. A branded world explores great brands and interview experts and provide actionable advice to help you build a remarkable brand. If you are a nonprofit, a small or medium-size business or an entrepreneur this podcast is for you. In this podcast you'll hear advice on how to brand your organization from finding your values, purpose and vision to strategies on how to engage with your audience through effective marketing, building the right culture, advertising, written, visual and experiential communications and much more.

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67 - Part 2 of 3: How Airbnb defined and operationalized their core values and how you can do it too - with Douglas Atkin

67 - Part 2 of 3: How Airbnb defined and operationalized their core values and how you can do it too - with Douglas Atkin