a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.

67 - Part 2 of 3: How Airbnb defined and operationalized their core values and how you can do it too - with Douglas Atkin

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Almost every organization has a set of values, but most don't know how to live by them. Operationalizing your values, translating them into actions and experiences is very hard to do. In this episode we pull the curtain to show you how Airbnb did it.

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a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.By Luiza Campos
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