As the year comes to an end, Lucas Calleja who normally hosts the podcast, stepped into the guest's seat and was joined by James Horrax who kindly hosted the podcast!

They discussed key developments and items that were brought up by guests. Here are three key themes from 2023 that we reflected on:

Pathways to profitability: it was a make-or-break year for many startups, as funding and higher valuations became more difficult to access if pathways to profitability were not clearly demonstrated to investors. VCs themselves have faced difficulties raising from LPs and M&A activity between VCs is on the cards.

Leveraging real-time data: the spotlight on real-time data has been relentless, and we've explored its significance extensively on the podcast across the insurtech, health and safety, wholesale FX and marketing industries amongst others. In a rapidly evolving landscape, real-time data is not just power anymore - it's survival.

Creating quality content: the year showcased an emphasis on quality across creating content, engaging with communities and customers. Cold email and LinkedIn outreach has become saturated particularly with AI generated copy. Companies are creating a pull effect through quality content that is not sales like, but rather delivers value to the communities and stakeholders they engage with - examples include checklist infographics, comprehensive guides, video content and hosting thought leadership events.