BUILD TRUST AND RAPPORT FASTER

There are a lot of steps to building trust and rapport if you want to position yourself as someone who can solve your customers' problems. In today's episode, Collin dives deep into how we can use a podcast to essentially speed through these steps. Learn more about what exactly this means in the latest episode of Sales Transformation.

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TRANSFORMING MOMENTS

COLLIN: THE BEST WAY TO USE A PODCAST AS A SELLER

“If you're a seller and have a podcast, having a podcast about sales doesn't make a lot of sense unless you sell into sellers. You want to have a show about having conversations with the types of people that you're looking to build relationships with that can create opportunity in your role, business, and drive business."

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